Vincenzo Stornaiuolo. Refining complexity.
Designing for impact.
I am a Product Designer based in Sarasota, Florida. My professional background includes 17 years in the fine dining industry, where I mastered the art of anticipating needs and delivering precision at scale.
I believe that great product design is an act of hospitality. It requires a deep understanding of the person on the other side of the screen. I bring that same level of care and rigorous attention to detail to every digital experience I create.
Currently I am building intuitive and accessible solutions that bridge the gap between human needs and technical constraints. I focus on creating durable and thoughtful products that people can trust and are delighted to use every day.
Case Studies
Little Bee Gardening
Stopping plant failure before it starts through regional intelligence
I designed an end-to-end mobile companion to help novice plant parents navigate the complexities of indoor gardening. By integrating hyper-local environmental data, I replaced fragmented care instructions with a proactive, personalized system. This approach simplified maintenance routines and boosted user gardening success by 80%.
Redwood Credit Union
Eliminating billing surprises through native subscription management
I led the design of an integrated subscription manager for Redwood Credit Union to solve the problem of fragmented and stressful mental tracking. My solution provides a centralized dashboard and proactive alerts, allowing members to monitor and cancel recurring payments directly within their banking site. Testing confirmed a 100% success rate for cancellations and a reduction in navigation time to under three seconds.
GSYNC
Bringing structure and flexibility to the strength training experience
I led the end to end design of a mobile application created for strength trainers. I replaced complex navigation and generic fitness programs with a highly personalized experience focused on custom workout building and visual feedback. This structured approach reduces cognitive load and empowers users to track their progress and maintain long term engagement in their fitness journey.
Contact
Reach me at Vincenzostornaiuolo@gmail.com
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